Google Ads campaigns with clear goals
Echipa de Tocilari is a Google Ads agency in Bucharest, serving businesses across Romania. We manage Search campaigns to bring interested visitors to your website and track enquiries or sales. We handle keywords, ads, budgets and optimisation so you can assess what paid advertising brings to your business.
Management from €260 / month, including conversion tracking. The advertising budget is paid separately, directly to Google.
A customer searches Google for what you sell.
Your ad can appear in search results, labelled “Sponsored”.
A click takes them to the page with your offer.
Google Ads services
As a PPC agency, we plan and manage Google advertising on the Search Network. Our services include keyword research, campaign setup, ad copy, measurement reviews, optimisation and monthly reporting, depending on the plan.
We choose keywords based on your offer and purchase intent. We use negative keywords to limit searches unrelated to the service or product being advertised.
We organise Google Ads campaigns by service or product, with relevant ad groups. We set the target area and budget according to the approved plan.
We write ads that explain your offer and link to the right page. We check whether visitors can find details, request a quote or make a purchase.
We set up GA4 and Google Tag Manager for forms and phone clicks in every plan. We check the events before launch.
Conversion tracking set up in every planWe review searches, ads, bids and spending. We adjust campaigns using the available data and the agreed goal.
You receive a monthly report with ad spend, tracked conversions and their cost. Silver and Gold include recommendations and a monthly review call.
Measuring Google Ads campaigns
A conversion is an action that matters to your business, such as a form enquiry or a purchase. We track conversions that can be attributed to Google Ads campaigns and their cost. The data depends on tracking setup and the information available; a click or conversion does not automatically confirm a new customer.
If the landing page does not explain the offer well, we suggest improvements. For a new page, see our website development.
Questions the monthly report answers
We show which relevant actions could be attributed to the campaign.
When conversions have been measured, we divide ad spend by their number for the same period. The agency fee is separate.
See which terms triggered ads and where the budget went.
Our process
We agree the goal, review the starting point and ask for your approval before launch.
We discuss your offer, audience, service area, website and any existing account. We choose a specific goal: quote requests, calls or purchases.
We choose search terms, messages, pages and a proposed budget. We explain what the plan includes.
We set up Search campaigns and check the settings before spending begins.
We review performance, budget and search terms, then discuss useful changes.
month after monthCosts and terms
Google Ads campaign management costs €260 / month for Start, €350 / month for Silver or €500 / month for Gold. All plans include Search campaign setup and basic conversion tracking. The advertising budget is paid separately to Google.
for showing your ads
setup, monitoring, optimisation
260 €/ month
For launch and accurate measurement
Up to 40 Search ad groups
350 €/ month
For testing and improvement
Up to 80 Search ad groups
Includes ad message testing
Everything in Start, plus:
500 €/ month
For accounts with more campaigns
Up to 120 Search ad groups
Everything in Silver, plus:
| What is included | Start 260 € | Silver 350 € | Gold 500 € |
|---|---|---|---|
| Search ad groups | up to 40 | up to 80 | up to 120 |
| Initial audit and Search setup | |||
| Keywords, ads and supporting assets | |||
| Basic conversion tracking with GA4 and GTM | |||
| Forms and phone clicks | |||
| Monitoring and budget reviews | 2 / week | 3 / week | Daily* |
| Weekly negative keywords | |||
| Ad and bid optimisation | |||
| Monthly conversion and cost report | |||
| PPC fraud protection system | |||
| Monthly ad message tests | |||
| Search term, location and device analysis | |||
| Monthly landing page advice | |||
| Monthly review call | 30 min | 60 min | |
| Looker Studio dashboard | |||
| Monthly optimisation and expansion plan | |||
| Priority email support |
* Daily monitoring and budget reviews in Gold take place on working days.
Initial Search setup and basic conversion tracking are included. VAT, if applicable, is added separately. The media budget and account complexity are confirmed in the quote. Building or modifying pages and advanced integrations are quoted separately. We do not guarantee a number of enquiries or sales.
Works well alongside
Straight answers
Tell us what you promote, where you sell and what you want to measure. We will reply with suitable next steps.
Ask us directlyYour Google Ads advertising budget depends on what you sell, the target area, competition and goal. There is no single amount that suits every business. We propose an initial budget after reviewing your offer and revise it using the data. This is separate from the management fee.
No. The fee covers campaign management. The advertising budget is spent separately in your Google Ads account.
Yes. We can take over management of an existing Google Ads account. We review access, campaigns, budgets and conversion tracking, then discuss our proposals before making changes.
Prepare details about your products or services, where you sell, your goal and available budget. We need the landing page and access to your existing account, if you have one. We agree the access needed for measurement before launch.
Campaigns can bring traffic after launch and once ads are eligible to run. Enquiries and sales depend on your offer, website, competition, budget and measurement. We assess data over time and adjust campaigns; we do not promise a fixed timeline or a guaranteed number of customers.
No. Google advertising pays for ad impressions or clicks, while SEO aims for visibility in organic results. Paying for ads does not improve organic rankings. We can plan both together, with distinct goals and budgets. See our SEO services.
Google explains: advertising and organic results.
The plans on this page cover Search campaigns, with ads on the Search Network. They can help businesses whose products or services are searched for online and that have a page where visitors can request a quote or buy. We review demand, the website and budget before making a recommendation. We work remotely with businesses in Bucharest and across Romania.
About the platform: Google Search Network.
Yes. All plans include an initial audit, Search campaign setup, and form and phone-click tracking with GA4 and Google Tag Manager. We need access to the relevant accounts and your website. A phone click does not confirm a completed call. Advanced tracking, integrations and website changes are agreed and quoted separately before work starts.
Tell us what you promote, where you sell and what you want to measure. We will reply with suitable next steps.
Ask us directly